While at Iris Worldwide, we had the pleasure to work with Adidas to bring the 2023 Season Summer Swim collection to life. Adidas wanted to focus on creating swimwear that was inclusive and that functioned for leisure, fashion and sport. With this campaign we highlighted Adidas Originals, Adidas x Parley and Adidas Sport. My role as Senior Designer involved coming up with a look + feel, layout, art direction, supporting on set during the shoot and post production on the assets captured. We ultimately created a toolkit for Adidas to be able to work from and create assets for web, social and retail.
